The Method — Measure
How long the measure phase usually takes
Measure typically takes two to four weeks, and the variable is almost never effort — it is whether the numbers this phase needs already exist.
7 min read · Reviewed by both partners
That range assumes an operating business with imperfect but real reporting. Businesses with no reporting spend the first stretch building it, and that time is not wasted.
What the phase is doing is putting numbers on the constraint: cost to acquire by source, lifetime value, payback period. It finishes when a baseline nobody argues with exists and holds up.
Step by step
Week one: scope and inputs
Establish what exists, what is missing, and what the goal actually is. Most surprises surface here.
The middle stretch: the actual work
Putting numbers on the constraint: cost to acquire by source, lifetime value, payback period. This is where the time goes and where compressing hurts most.
Challenge and revision
Someone argues with the conclusion and it either survives or improves. Skipping this saves days and costs quarters.
Write-up
A baseline nobody argues with, documented and dated.
Handoff to the next phase
The next phase’s input is this phase’s output. If it is thin, the next phase inherits the thinness.
Common mistakes
Measuring the phase in meetings
Elapsed calendar time is not effort. A phase can sit for three weeks and contain four hours of work.
Extending it indefinitely for more certainty
After two to four weeks, additional analysis in this phase usually returns less than moving forward would.
Frequently Asked Questions
How long the measure phase usually takes?
That range assumes an operating business with imperfect but real reporting. Businesses with no reporting spend the first stretch building it, and that time is not wasted.
What’s the practical next step with Growth-Scaling after reading this?
It sits under The Measure Phase in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Who is doing this work day to day?
David Mitroff and Steven Lockhart, jointly. The firm is deliberately structured so the people in the pitch are the people on the account.
References
- www.ftc.gov — primary source
- www.dol.gov — primary source
- www.irs.gov — primary source
Get a real timeline for your business
The Assessment sets the pace against your actual reporting rather than a generic schedule.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.