The Method — Orient
How orient connects to the next phase of the method
Orient hands the next phase exactly one thing: a written constraint and a 90-day plan. Measure then takes a written constraint and a 90-day plan and uses it to do putting numbers on the constraint: cost to acquire by source, lifetime value, payback period.
7 min read · Reviewed by both partners
The phases are sequential because each one’s output is the next one’s input. That is the entire argument for the order.
Run out of sequence, the later phase substitutes an assumption for the input it never received — which is what the method exists to prevent.
Step by step
What this phase produces
A written constraint and a 90-day plan. One artifact, written, dated.
Why the next phase cannot start without it
It would have to invent the input. Invented inputs are indistinguishable from good ones until the results arrive.
What gets lost when you skip ahead
Skipping straight to tactics because the constraint felt obvious — and the cost surfaces two phases later, priced higher.
How to tell the handoff was clean
The next phase’s first meeting does not spend an hour re-deciding what this phase already settled.
What comes after
Measure then takes a written constraint and a 90-day plan and uses it to do putting numbers on the constraint: cost to acquire by source, lifetime value, payback period.
Common mistakes
Overlapping the phases to save time
The saving is real and the rework is larger. This is the most common process failure we see.
Handing over a conversation instead of a document
Verbal handoffs decay. By the next phase’s second week, two people remember it differently.
Frequently Asked Questions
How orient connects to the next phase of the method?
The phases are sequential because each one’s output is the next one’s input. That is the entire argument for the order.
What should a business owner do with this before booking an Assessment?
It sits under The Orient Phase in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Who works on the account?
The two founders, directly. David Mitroff, Ph.D., handles strategy; Steven Lockhart handles systems and measurement. Nothing is passed to a junior team.
References
- www.nfib.com — primary source
- www.consumerfinance.gov — primary source
- www.census.gov — primary source
Run the sequence properly
The Foundation is the first three phases, priced at $4,500.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.