Service — The Assessment
How the assessment is measured
The assessment is measured on whether the constraint it named turned out to be the real one — not on hours, pages, or how the deliverable looks.
6 min read · Reviewed by both partners
Every deliverable in the ladder has one success measure agreed before it starts. If it cannot be measured, it should not be sold.
For this one: whether the constraint it named turned out to be the real one.
Step by step
Agree the measure before starting
Retrofitted metrics are chosen to flatter. Agreeing up front is the only version that means anything.
Establish the baseline
You cannot measure a change from an unknown starting point, which is why Measure is its own phase.
Set the review date
A measure with no date is a hope. The Plan sets the cadence.
Decide what a failure looks like
If no outcome would count as failure, the measure is decorative.
Review it honestly
Whether the constraint it named turned out to be the real one — reported whether or not it flatters the engagement.
Common mistakes
Measuring outputs instead of effects
Pages delivered, hours worked, and posts published are all inputs wearing a metric’s clothes.
Changing the measure mid-engagement
Occasionally legitimate. Usually it means the original measure was going to say something unwelcome.
Frequently Asked Questions
How the assessment is measured?
Every deliverable in the ladder has one success measure agreed before it starts. If it cannot be measured, it should not be sold.
Is this something Growth-Scaling handles directly, or does it require a referral partner?
It sits under The Assessment in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How much should we budget?
Budget $4,500 to find out what to build. Budget from $5,000 a month only if the Plan says a recurring engine is warranted — sometimes it says the opposite.
Who delivers the work?
Both founding partners, every time — strategy from David Mitroff, Ph.D., systems and measurement from Steven Lockhart.
References
- www.census.gov — primary source
- www.federalreserve.gov — primary source
- www.uspto.gov — primary source
Agree the measure before you spend
That single discipline eliminates most disappointment in this industry.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.