Service — The Authority & Connection Engine
How the authority & connection engine is measured
The authority & connection engine is measured on referrals by named source, quarter over quarter — not on hours, pages, or how the deliverable looks.
6 min read · Reviewed by both partners
Every deliverable in the ladder has one success measure agreed before it starts. If it cannot be measured, it should not be sold.
For this one: referrals by named source, quarter over quarter.
Step by step
Agree the measure before starting
Retrofitted metrics are chosen to flatter. Agreeing up front is the only version that means anything.
Establish the baseline
You cannot measure a change from an unknown starting point, which is why Measure is its own phase.
Set the review date
A measure with no date is a hope. The Plan sets the cadence.
Decide what a failure looks like
If no outcome would count as failure, the measure is decorative.
Review it honestly
Referrals by named source, quarter over quarter — reported whether or not it flatters the engagement.
Common mistakes
Measuring outputs instead of effects
Pages delivered, hours worked, and posts published are all inputs wearing a metric’s clothes.
Changing the measure mid-engagement
Occasionally legitimate. Usually it means the original measure was going to say something unwelcome.
Frequently Asked Questions
How the authority & connection engine is measured?
Every deliverable in the ladder has one success measure agreed before it starts. If it cannot be measured, it should not be sold.
Does this apply the same way to every business, or does it vary by industry?
It sits under The Authority & Connection Engine in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Who is doing this work day to day?
David Mitroff and Steven Lockhart, jointly. The firm is deliberately structured so the people in the pitch are the people on the account.
References
- www.sba.gov — primary source
- www.bbb.org — primary source
- www.score.org — primary source
Agree the measure before you spend
That single discipline eliminates most disappointment in this industry.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.