Service — The Brand Book
How the brand book fits with the other six deliverables
The brand book is one of seven deliverables, and it only does its job when the three Foundation steps have already produced theirs.
6 min read · Reviewed by both partners
The ladder has a fixed order: Assessment, Brand Book, Plan of Action — then whichever recurring programs the Plan specifies.
This deliverable’s own job: a written standard covering positioning, the buyer, the proof, the claim boundaries, and the voice.
Step by step
The Foundation comes first
$4,500 for three steps. Nothing recurring is scoped before those exist.
What this one consumes
The outputs of whatever precedes it. That is why the order is not negotiable.
What it hands forward
A written standard covering positioning, the buyer, the proof, the claim boundaries, and the voice — which the next thing built depends on.
Which programs run alongside
The Plan decides. Some businesses need one recurring program, some need none, and a few need three.
What the floor is
$5,000 a month combined for anything recurring, whichever programs the Plan names.
Common mistakes
Buying deliverables à la carte
The ladder is a sequence, not a menu. Individually purchased steps produce individually useless outputs.
Assuming more programs means faster growth
Usually the opposite. Focus is what the Plan is for.
Frequently Asked Questions
How the brand book fits with the other six deliverables?
The ladder has a fixed order: Assessment, Brand Book, Plan of Action — then whichever recurring programs the Plan specifies.
What does Growth-Scaling need from a business owner to act on this?
It sits under The Brand Book in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How much should we budget?
Budget $4,500 to find out what to build. Budget from $5,000 a month only if the Plan says a recurring engine is warranted — sometimes it says the opposite.
Who works on the account?
The two founders, directly. David Mitroff, Ph.D., handles strategy; Steven Lockhart handles systems and measurement. Nothing is passed to a junior team.
References
- www.ftc.gov — primary source
- www.dol.gov — primary source
- www.irs.gov — primary source
See the whole ladder
Published pricing, fixed order, and the honest no where it applies.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.