Industry — Healthcare
Questions to ask a healthcare marketing agency
Before hiring a healthcare marketing agency, ask what they think your constraint is — before they propose anything.
8 min read · Reviewed by both partners
Every firm passes the surface tests. These are the questions that separate them.
Sector-specific: ask how patient privacy and advertising rules bound what may be shown and claimed changes their approach. Vague answers are the answer.
Step by step
What do you think is capping growth, and why?
Asked before a proposal exists. The quality of the guess tells you what they know.
How does this sector’s rulebook change your plan?
In healthcare, patient privacy and advertising rules bound what may be shown and claimed. A firm that has worked here answers specifically.
Who is on the account in month three?
Ask for names. This is where most disappointment in this industry originates.
What would make you tell us not to hire you?
A firm that has never declined an engagement is optimising for its own revenue.
What will you report, and can it be deposited?
Impressions and rankings cannot. Cost per customer and payback can.
Common mistakes
Being sold by the client list
Logos prove they can sell. They do not prove the engagements worked.
Accepting a proposal at meeting one
It came from a template. Your business was not in it.
Frequently Asked Questions
Questions to ask a healthcare marketing agency?
Every firm passes the surface tests. These are the questions that separate them.
What happens if a business owner ignores this?
It sits under Healthcare in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How is this priced?
Three fixed steps at $1,500 apiece make up the $4,500 Foundation. Anything ongoing is scoped in writing by the Plan, with a $5,000 monthly floor.
Do partners stay involved after the sale?
They are the only people involved. There is no handoff, because there is nobody to hand it to.
References
- www.consumerfinance.gov — primary source
- www.cdc.gov — primary source
- www.ada.org — primary source
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.