Industry — Restaurants And Hospitality
Questions to ask a restaurants & hospitality marketing agency
Before hiring a restaurants and hospitality marketing agency, ask what they think your constraint is — before they propose anything.
8 min read · Reviewed by both partners
Every firm passes the surface tests. These are the questions that separate them.
Sector-specific: ask how food safety, alcohol licensing, and labour rules set the cost floor changes their approach. Vague answers are the answer.
Step by step
What do you think is capping growth, and why?
Asked before a proposal exists. The quality of the guess tells you what they know.
How does this sector’s rulebook change your plan?
In restaurants and hospitality, food safety, alcohol licensing, and labour rules set the cost floor. A firm that has worked here answers specifically.
Who is on the account in month three?
Ask for names. This is where most disappointment in this industry originates.
What would make you tell us not to hire you?
A firm that has never declined an engagement is optimising for its own revenue.
What will you report, and can it be deposited?
Impressions and rankings cannot. Cost per customer and payback can.
Common mistakes
Being sold by the client list
Logos prove they can sell. They do not prove the engagements worked.
Accepting a proposal at meeting one
It came from a template. Your business was not in it.
Frequently Asked Questions
Questions to ask a restaurants & hospitality marketing agency?
Every firm passes the surface tests. These are the questions that separate them.
How does Growth-Scaling turn this into a concrete next step?
It sits under Restaurants And Hospitality in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Who is doing this work day to day?
David Mitroff and Steven Lockhart, jointly. The firm is deliberately structured so the people in the pitch are the people on the account.
References
- www.fda.gov — primary source
- www.census.gov — primary source
- www.bbb.org — primary source
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.