The Method — Measure
Questions to ask yourself during measure
Five questions to ask yourself during Measure, starting with the hardest: what would have to be true for your current plan to be wrong?
7 min read · Reviewed by both partners
These are diagnostic, not rhetorical. Answer them in writing and the phase largely runs itself.
Measure exists to produce a baseline nobody argues with. Each question below moves you toward it.
Step by step
What would have to be true for me to be wrong?
The single most useful question in the phase, and the one owners skip because it is uncomfortable.
Which number would change my mind?
If no number would, the belief is not a conclusion and this phase cannot test it.
What am I measuring because it is easy?
Convenient metrics crowd out decisive ones and they look identical on a report.
Who disagrees, and have I actually heard them out?
Someone in the business usually knows. They are rarely in the meeting.
Is a baseline nobody argues with written down?
If not, the phase is unfinished regardless of how much thinking has happened.
Common mistakes
Answering them out loud and moving on
Spoken answers feel complete and vanish. Written ones can be checked next quarter.
Asking them after the decision
Used retrospectively these become justification. Used first they are a diagnostic.
Frequently Asked Questions
Questions to ask yourself during measure?
These are diagnostic, not rhetorical. Answer them in writing and the phase largely runs itself.
What should a business owner do with this before booking an Assessment?
It sits under The Measure Phase in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How is this priced?
Three fixed steps at $1,500 apiece make up the $4,500 Foundation. Anything ongoing is scoped in writing by the Plan, with a $5,000 monthly floor.
Is there an account team?
No. David Mitroff and Steven Lockhart do the work themselves, which is why capacity is limited and why the diagnosis comes before any commitment.
References
- www.uspto.gov — primary source
- www.sba.gov — primary source
- www.bbb.org — primary source
Answer these with someone outside the business
That is most of what the Assessment is: two hours of exactly these questions, asked properly.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.