Service — The Assessment
The assessment for a multi-location business
For a multi-location business, the Assessment has to work per site and across the portfolio at once — and most businesses at this stage measure neither properly.
7 min read · Reviewed by both partners
Multiple sites multiply whatever is already true. Good economics multiply; unmeasured leaks multiply faster.
This deliverable’s job here: a paid two-hour working session with both partners that ends with one named constraint.
Step by step
Per-site measurement first
If each location cannot be evaluated separately, the portfolio number hides a failing site behind a strong one.
Then the portfolio view
Which site earns the next dollar is a capital allocation question, and it needs both views to answer.
Variance is the number to watch
Best site against worst site, on the same metric. A wide spread is an operations finding wearing a marketing costume.
The failure mode at this size
Site managers inventing their own version of the offer, discovered a year later when somebody tries to run one campaign across all of them.
What this deliverable settles
A paid two-hour working session with both partners that ends with one named constraint — applied so it scales to the next site rather than being rebuilt for it.
Common mistakes
Averaging across sites
Averages conceal exactly the variance you are trying to manage.
Rolling out before proving at one site
Duplicating an unproven model is the most expensive way to test it.
Frequently Asked Questions
The assessment for a multi-location business?
Multiple sites multiply whatever is already true. Good economics multiply; unmeasured leaks multiply faster.
How soon should a business owner act on this?
It sits under The Assessment in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How much should we budget?
Budget $4,500 to find out what to build. Budget from $5,000 a month only if the Plan says a recurring engine is warranted — sometimes it says the opposite.
Is there an account team?
No. David Mitroff and Steven Lockhart do the work themselves, which is why capacity is limited and why the diagnosis comes before any commitment.
References
- www.sba.gov — primary source
- www.bbb.org — primary source
- www.score.org — primary source
Get both views built properly
Per-site and portfolio, from the first engagement rather than retrofitted at site four.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.