Service — The Authority & Connection Engine
The authority & connection engine: a month-by-month breakdown
Month by month, the Authority & Connection Engine looks like this: a scoped start, a working middle, a written output, and a review against referrals by named source, quarter over quarter.
7 min read · Reviewed by both partners
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
What it produces: referral and reputation infrastructure built as a system rather than a habit.
Step by step
Month one: scope, inputs, and the honest inventory
Most of the surprises land here, and most of them are about what is not being measured.
Month two: the work itself
Referral and reputation infrastructure built as a system rather than a habit. This is where the deliverable is actually produced.
Month three: circulate and act
The output reaches the people who act on it, and the first change ships.
Months four to six: the number moves
Or it does not, and that gets reported. Either way the decision at month six is evidence-based.
Beyond: hold the gain
Compounding requires governance. Without a monthly rhythm the improvement decays quietly.
Common mistakes
Judging it at month two
Nothing has reached the market yet. Month two is a process check, not a results check.
Letting it lapse at month five
The most common abandonment point, and usually one month before the number moves.
Frequently Asked Questions
The authority & connection engine: a month-by-month breakdown?
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
Does this apply the same way to every business, or does it vary by industry?
It sits under The Authority & Connection Engine in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Who will we actually be talking to?
Both partners, on every engagement. That is the structural reason the firm stays small and the reason the engagement list is short.
References
- www.bls.gov — primary source
- www.nfib.com — primary source
- www.consumerfinance.gov — primary source
Know the shape before you start
Written expectations make month four a decision instead of an argument.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.