Service — The Digital Marketing Website
The digital marketing website: a month-by-month breakdown
Month by month, the Digital Marketing Website looks like this: a scoped start, a working middle, a written output, and a review against inquiries by page, not sessions.
7 min read · Reviewed by both partners
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
What it produces: a site built around the buyer’s real decisions and instrumented so inquiries trace to pages.
Step by step
Month one: scope, inputs, and the honest inventory
Most of the surprises land here, and most of them are about what is not being measured.
Month two: the work itself
A site built around the buyer’s real decisions and instrumented so inquiries trace to pages. This is where the deliverable is actually produced.
Month three: circulate and act
The output reaches the people who act on it, and the first change ships.
Months four to six: the number moves
Or it does not, and that gets reported. Either way the decision at month six is evidence-based.
Beyond: hold the gain
Compounding requires governance. Without a monthly rhythm the improvement decays quietly.
Common mistakes
Judging it at month two
Nothing has reached the market yet. Month two is a process check, not a results check.
Letting it lapse at month five
The most common abandonment point, and usually one month before the number moves.
Frequently Asked Questions
The digital marketing website: a month-by-month breakdown?
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
Does this apply the same way to every business, or does it vary by industry?
It sits under The Digital Marketing Website in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
What would this cost us?
Start at $4,500 for the diagnosis, standard, and route. Ongoing engagement is optional, quoted by the Plan, and floored at $5,000 monthly.
Who will we actually be talking to?
Both partners, on every engagement. That is the structural reason the firm stays small and the reason the engagement list is short.
References
- www.federalreserve.gov — primary source
- www.uspto.gov — primary source
- www.sba.gov — primary source
Know the shape before you start
Written expectations make month four a decision instead of an argument.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.