Service — The Digital Marketing Website
The digital marketing website for a business under a million in revenue
Under a million in revenue, the Digital Marketing Website is worth buying only if the business has a real constraint it cannot see — and at that size, most do.
7 min read · Reviewed by both partners
Smaller businesses often assume this work is for larger ones. The arithmetic usually says the opposite: less margin means less room for an unexamined assumption.
What it costs: scoped by the Plan. What it produces: a site built around the buyer’s real decisions and instrumented so inquiries trace to pages.
Step by step
The case for buying it early
A wrong channel choice at this size costs a larger share of the year than the same mistake at ten million.
The case against
If the business genuinely has no reporting and no spend history, there may be nothing yet to diagnose. We will say so.
What changes at this size
Fewer moving parts, so the constraint is usually easier to isolate and faster to relieve.
What does not change
The sequence and the price. Scoped by the plan, same as for anyone.
What we tell owners at this size most often
That the Foundation is enough for now and the recurring program should wait two quarters.
Common mistakes
Assuming you are too small
The most expensive assumption available at this revenue level.
Buying a retainer instead of a diagnosis
Retainers at this size consume the entire marketing budget and produce activity.
Frequently Asked Questions
The digital marketing website for a business under a million in revenue?
Smaller businesses often assume this work is for larger ones. The arithmetic usually says the opposite: less margin means less room for an unexamined assumption.
Does this apply the same way to every business, or does it vary by industry?
It sits under The Digital Marketing Website in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How is this priced?
Three fixed steps at $1,500 apiece make up the $4,500 Foundation. Anything ongoing is scoped in writing by the Plan, with a $5,000 monthly floor.
Who will we actually be talking to?
Both partners, on every engagement. That is the structural reason the firm stays small and the reason the engagement list is short.
References
- www.data.gov — primary source
- www.usa.gov — primary source
- www.bls.gov — primary source
Find out whether it is worth it yet
Sometimes the answer is not yet, and that answer is worth having.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.