Service — The Assessment
The payback math behind the assessment
The payback case for the Assessment is simple: one avoided wrong hire or one cancelled bad retainer pays for it several times over.
7 min read · Reviewed by both partners
Marketing spend is usually justified with projections. This is arithmetic against costs you are already carrying.
The cost side: $1,500.
Step by step
Count what a wrong decision costs
A twelve-month retainer on a mis-diagnosed constraint is the standard comparison, and it is not close.
Count what an avoided hire costs
A senior marketing hire is a multiple of the entire Foundation before benefits.
Count the time
Months spent funding something unmeasurable are months you cannot learn from. That cost is real and never appears on an invoice.
Then the upside
One avoided wrong hire or one cancelled bad retainer pays for it several times over
Set the threshold before buying
Decide what would make this a good decision, in a number, before spending. Then check.
Common mistakes
Comparing it to doing nothing
Doing nothing has a cost too, and at a stalled business it is usually the larger one.
Expecting payback inside a month
The Foundation pays back through decisions avoided, which is slower to feel and easier to verify.
Frequently Asked Questions
The payback math behind the assessment?
Marketing spend is usually justified with projections. This is arithmetic against costs you are already carrying.
Where does this fit in the Growth Scaling Method, and what should a business owner do next?
It sits under The Assessment in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
Is pricing published?
Yes, and it does not move: $1,500 per Foundation step, $4,500 for all three, and a $5,000 monthly minimum for recurring programs.
Is there an account team?
No. David Mitroff and Steven Lockhart do the work themselves, which is why capacity is limited and why the diagnosis comes before any commitment.
References
- www.sba.gov — primary source
- www.bbb.org — primary source
- www.score.org — primary source
Run the arithmetic on your own numbers
That is what the first two hours are for.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.