Service — The Authority & Connection Engine
The payback math behind the authority & connection engine
The payback case for the Authority & Connection Engine is simple: referral revenue converts faster and churns less than anything you can buy.
7 min read · Reviewed by both partners
Marketing spend is usually justified with projections. This is arithmetic against costs you are already carrying.
The cost side: from $5,000/mo.
Step by step
Count what a wrong decision costs
A twelve-month retainer on a mis-diagnosed constraint is the standard comparison, and it is not close.
Count what an avoided hire costs
A senior marketing hire is a multiple of the entire Foundation before benefits.
Count the time
Months spent funding something unmeasurable are months you cannot learn from. That cost is real and never appears on an invoice.
Then the upside
Referral revenue converts faster and churns less than anything you can buy
Set the threshold before buying
Decide what would make this a good decision, in a number, before spending. Then check.
Common mistakes
Comparing it to doing nothing
Doing nothing has a cost too, and at a stalled business it is usually the larger one.
Expecting payback inside a month
The Foundation pays back through decisions avoided, which is slower to feel and easier to verify.
Frequently Asked Questions
The payback math behind the authority & connection engine?
Marketing spend is usually justified with projections. This is arithmetic against costs you are already carrying.
What should a business owner do with this before booking an Assessment?
It sits under The Authority & Connection Engine in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How much should we budget?
Budget $4,500 to find out what to build. Budget from $5,000 a month only if the Plan says a recurring engine is warranted — sometimes it says the opposite.
Who delivers the work?
Both founding partners, every time — strategy from David Mitroff, Ph.D., systems and measurement from Steven Lockhart.
References
- www.ftc.gov — primary source
- www.dol.gov — primary source
- www.irs.gov — primary source
Run the arithmetic on your own numbers
That is what the first two hours are for.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.