Service — The Plan Of Action
The plan of action: a month-by-month breakdown
Month by month, the Plan of Action looks like this: a scoped start, a working middle, a written output, and a review against whether the sequence it specified survived contact with the first quarter.
7 min read · Reviewed by both partners
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
What it produces: a written route naming what gets built, in what order, at what price.
Step by step
Month one: scope, inputs, and the honest inventory
Most of the surprises land here, and most of them are about what is not being measured.
Month two: the work itself
A written route naming what gets built, in what order, at what price. This is where the deliverable is actually produced.
Month three: circulate and act
The output reaches the people who act on it, and the first change ships.
Months four to six: the number moves
Or it does not, and that gets reported. Either way the decision at month six is evidence-based.
Beyond: hold the gain
Compounding requires governance. Without a monthly rhythm the improvement decays quietly.
Common mistakes
Judging it at month two
Nothing has reached the market yet. Month two is a process check, not a results check.
Letting it lapse at month five
The most common abandonment point, and usually one month before the number moves.
Frequently Asked Questions
The plan of action: a month-by-month breakdown?
Knowing the shape in advance prevents the two common failure modes: expecting results too early, and quietly abandoning it too late.
What happens if a business owner ignores this?
It sits under The Plan Of Action in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
What is the investment?
The one-time Foundation runs $4,500. Whether a monthly program follows, and at what level above the $5,000 floor, is a decision the Plan of Action makes with the numbers in hand.
Who is doing this work day to day?
David Mitroff and Steven Lockhart, jointly. The firm is deliberately structured so the people in the pitch are the people on the account.
References
- www.bls.gov — primary source
- www.nfib.com — primary source
- www.consumerfinance.gov — primary source
Know the shape before you start
Written expectations make month four a decision instead of an argument.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.