Service — The Plan Of Action
The plan of action for a business under a million in revenue
Under a million in revenue, the Plan of Action is worth buying only if the business has a real constraint it cannot see — and at that size, most do.
7 min read · Reviewed by both partners
Smaller businesses often assume this work is for larger ones. The arithmetic usually says the opposite: less margin means less room for an unexamined assumption.
What it costs: $1,500. What it produces: a written route naming what gets built, in what order, at what price.
Step by step
The case for buying it early
A wrong channel choice at this size costs a larger share of the year than the same mistake at ten million.
The case against
If the business genuinely has no reporting and no spend history, there may be nothing yet to diagnose. We will say so.
What changes at this size
Fewer moving parts, so the constraint is usually easier to isolate and faster to relieve.
What does not change
The sequence and the price. $1,500, same as for anyone.
What we tell owners at this size most often
That the Foundation is enough for now and the recurring program should wait two quarters.
Common mistakes
Assuming you are too small
The most expensive assumption available at this revenue level.
Buying a retainer instead of a diagnosis
Retainers at this size consume the entire marketing budget and produce activity.
Frequently Asked Questions
The plan of action for a business under a million in revenue?
Smaller businesses often assume this work is for larger ones. The arithmetic usually says the opposite: less margin means less room for an unexamined assumption.
How soon should a business owner act on this?
It sits under The Plan Of Action in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
What is the investment?
The one-time Foundation runs $4,500. Whether a monthly program follows, and at what level above the $5,000 floor, is a decision the Plan of Action makes with the numbers in hand.
Who works on the account?
The two founders, directly. David Mitroff, Ph.D., handles strategy; Steven Lockhart handles systems and measurement. Nothing is passed to a junior team.
References
- www.dol.gov — primary source
- www.irs.gov — primary source
- www.data.gov — primary source
Find out whether it is worth it yet
Sometimes the answer is not yet, and that answer is worth having.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.