Service — The Plan Of Action
The plan of action pricing explained
The plan of action is $1,500, published, and it does not move based on how the first conversation goes.
6 min read · Reviewed by both partners
Published pricing exists so the negotiation is about fit rather than about who blinks. It also means nobody pays more for seeming able to.
What the money buys: a written route naming what gets built, in what order, at what price.
Step by step
What is included
A written route naming what gets built, in what order, at what price. The full scope is fixed before anything starts.
What is not included
Execution labour beyond the deliverable’s own scope. If ongoing work is warranted, the Plan prices it separately and says so.
Why it is not quoted per project
Custom quoting rewards whoever negotiates hardest and punishes the operator who assumed the price was the price.
How it compares to the alternative
It contains the honest no, which is the single most expensive sentence to discover late
What happens if it is not the right fit
We say so before taking the money. That is easier to do when the price is not the variable.
Common mistakes
Comparing price without comparing output
Two engagements at similar prices can produce a document and a slide deck respectively. Ask what exists at the end.
Buying the cheapest diagnosis available
A diagnosis you cannot act on is not cheaper. It is a smaller amount of money spent on nothing.
Frequently Asked Questions
The plan of action pricing explained?
Published pricing exists so the negotiation is about fit rather than about who blinks. It also means nobody pays more for seeming able to.
How soon should a business owner act on this?
It sits under The Plan Of Action in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
What is the investment?
The one-time Foundation runs $4,500. Whether a monthly program follows, and at what level above the $5,000 floor, is a decision the Plan of Action makes with the numbers in hand.
Who is doing this work day to day?
David Mitroff and Steven Lockhart, jointly. The firm is deliberately structured so the people in the pitch are the people on the account.
References
- www.bls.gov — primary source
- www.nfib.com — primary source
- www.consumerfinance.gov — primary source
Nothing here is a range
The plan of action is $1,500. The Assessment says whether it is the right next step.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.