Service — The Plan Of Action
The plan of action: what changes in the first 90 days
In the first ninety days after the Plan of Action, expect one visible operational change and a number the owner can quote from memory — not a transformation.
7 min read · Reviewed by both partners
Ninety days is long enough for a real change and short enough that nobody has forgotten what was decided.
What the deliverable produced: a written route naming what gets built, in what order, at what price.
Step by step
Days 1-14: circulate and align
The output reaches whoever acts on it. Skipping this is the most common reason nothing changes.
Days 15-45: the first change ships
One thing, chosen because it is attributable. Six simultaneous changes cannot be evaluated.
Days 46-75: the number moves or it does not
Either outcome is useful. A change that did nothing is information if it was isolated properly.
Days 76-90: decide what to keep
Fund, kill, or extend. Making that decision explicitly is what separates a program from a habit.
What has not happened yet
Compounding. That arrives later and it is where the actual return lives.
Common mistakes
Expecting revenue movement by day thirty
Almost nothing in marketing pays back that fast, and anything promising to should be examined closely.
Changing five things at once
Guarantees you will not know which one worked, which makes month four a guess again.
Frequently Asked Questions
The plan of action: what changes in the first 90 days?
Ninety days is long enough for a real change and short enough that nobody has forgotten what was decided.
Which of Growth-Scaling’s seven services actually addresses this?
It sits under The Plan Of Action in the Growth Scaling Method. The next step for an owner is the $1,500 Assessment, which reads your own numbers against everything described above.
How much should we budget?
Budget $4,500 to find out what to build. Budget from $5,000 a month only if the Plan says a recurring engine is warranted — sometimes it says the opposite.
Is there an account team?
No. David Mitroff and Steven Lockhart do the work themselves, which is why capacity is limited and why the diagnosis comes before any commitment.
References
- www.data.gov — primary source
- www.usa.gov — primary source
- www.bls.gov — primary source
Set a ninety-day expectation you can hold us to
Written, dated, and reviewed whether it flatters us or not.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.
Written by Steven Lockhart, reviewed by David Mitroff, Ph.D. Figures and regulatory details reflect the cited public sources; requirements vary by state and situation. Growth-Scaling is a marketing and business-scaling firm, not a licensed practitioner in any client vertical.