Marketing arithmetic
The core idea: fix the model before the budget. Cost to acquire a customer, lifetime value, and where spend leaks.
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Blog & resources
The Growth Scaling blog: marketing arithmetic for business owners.
The Growth Scaling blog is where the firm publishes marketing arithmetic — how to price a model, cut wasted spend, and scale the one path that compounds. No hot takes; just the math and the mechanism, written for owners.
Start here
Resources, grouped by how owners think.
Posts are being published on a rolling basis. Until the library fills out, these hubs are the fastest way in — each links to the working page behind the topic. For raw data we cite, the government keeps good primary sources like Data.gov and the BLS Business Employment Dynamics series.
Scaling vs. growth
Why adding revenue while cost per customer falls is a different game from simply spending more to grow.
Explore scaling vs. growth →By industry
How the same five phases apply in healthcare, legal, construction, restaurants, retail, franchise, and B2B.
Explore by industry →By city
National method, local execution — how coverage and market realities differ by metro.
Explore by city →
The newsletter
One useful idea, no filler.
We send marketing arithmetic you can use — short, specific, and tied to something real. Owner-focused business education is a public good; the government’s business hub is a fair neutral starting point, and this list is the applied version.
FAQ
About the blog
Where does the blog fit in the Growth Scaling Method, and what should I do next?
The blog is the teaching layer around the method — it explains the arithmetic behind Orient, Measure, and Engineer without requiring an engagement. Read a few pieces to see how we think, then move to the method page for the full sequence. The concrete next step is always the same: the Assessment prices your model. The blog helps you show up to that conversation already fluent.
How often do you publish?
On a rolling basis, with quality over cadence. We’d rather publish one piece that changes how you spend than five that restate the obvious. The newsletter is the reliable way to catch new pieces, since it lands in your inbox instead of depending on you checking back. Older, evergreen pieces stay useful because the arithmetic doesn’t expire.
Is the blog free, or gated behind a signup?
The posts are free to read, no gate. The newsletter is optional — it just makes sure you see new work. We don’t hide the useful part behind a form, because the point is to build trust before any conversation about money. If a piece references a template or worksheet, we’ll say plainly whether it’s free or part of a paid deliverable.
Who writes the posts?
The partners — David Mitroff and Steven Lockhart — and the work carries their names. David tends to write the buyer-psychology and positioning pieces; Steven writes the systems and arithmetic ones. That split mirrors how the firm runs, so the blog reads like the two engines it describes. You can read more about each of them on the about page.
Can I suggest a topic or ask a question?
Yes, and we read every one. The strongest posts usually start as a real question from an owner who’s stuck on a specific number. Send it through the contact page and it may become the next piece. If it’s urgent or specific to your business, the Assessment is the faster path to an answer.
Next step
See the math before you spend the money.
The Assessment is paid, runs about two hours, and ends with numbers you keep — whether or not we work together.