Quick Answer
Growth-Scaling is a business coaching & consulting practices marketing agency engagement run on the locked sequence — $1,500 Assessment, Brand Book, Plan of Action — then the recurring engine the Plan prices (a narrow, among others), governed monthly by both partners. The vertical’s own rulebook is built in from the first page.
Key Takeaways
- The usual constraint in this vertical: an unregulated category crowded with bad actors — anyone can claim the title, so a legitimate practice spends most of its marketing budget overcoming what the last coach did.
- The FTC has treated business coaching as an enforcement priority, and there is a rule aimed squarely at it.
- The sequence is locked: Assessment ($1,500), Brand Book ($1,500), Plan of Action ($1,500) — the $4,500 Foundation — before any recurring program.
- What gets built: a narrow, credible specialization that separates the practice from the category’s reputation, outcome evidence documented and substantiated before it is published, a referral-and-alumni channel that carries proof the advertising cannot, and an offer structure built to survive disclosure scrutiny.
- Both partners on every engagement, one number owned monthly, and the honest no if the model is not ready.
01The pattern we see in this industry
Owners arrive with money in the market and no clear picture of what it produced — and in this vertical the constraint is usually an unregulated category crowded with bad actors — anyone can claim the title, so a legitimate practice spends most of its marketing budget overcoming what the last coach did. The sequence is the same locked one every Growth-Scaling client runs: the $1,500 Assessment reads the real numbers, the Brand Book sets the standard, and the Plan of Action names and prices the one path.
The industry-specific reality: The FTC has treated business coaching as an enforcement priority, and there is a rule aimed squarely at it. The Business Opportunity Rule, 16 CFR Part 437, requires a seller to give a one-page disclosure document at least seven days before a prospective buyer signs or pays, and to provide written substantiation for any earnings claim — and the Commission has brought repeated actions against coaching and training programs over unsupported income representations. Whether a given practice is technically covered turns on the offer’s structure. What is not in doubt is that unsubstantiated earnings claims are the fastest route to a Commission investigation in this category.
What typically gets built after the Foundation: a narrow, credible specialization that separates the practice from the category’s reputation, outcome evidence documented and substantiated before it is published, a referral-and-alumni channel that carries proof the advertising cannot, and an offer structure built to survive disclosure scrutiny — governed monthly, measured against the goal, with the arithmetic visible. The vertical playbook lives in this hub’s own cluster: the Business Coaching & Consulting Practices Assessment, the vertical Brand Book, and the program guide.
02Questions to ask before hiring anyone for business coaching & consulting practices marketing
Who works on the account after the sale? Which single number is the engagement measured on, and who owns it monthly? What does the first ninety days produce before spend scales? What would make you tell us not to market yet? Our answers are published across this site — starting with the Assessment.
Before and after business coaching & consulting practices marketing
Before: spend nobody can trace, growth capped by the model, the owner as the engine. After: one diagnosed constraint, one funded path, systems with named owners, and a monthly panel that says whether it is working — the transformation is control, and revenue follows it.
The setup timeline for business coaching & consulting practices marketing
The Foundation runs first — Assessment, Brand Book, Plan of Action — and the engine build begins the month the Plan is approved, with first systems live inside the first quarter. The schedule is set at the Assessment, because depth varies by starting point.
03Business coaching & consulting practices marketing pricing explained
Three one-time deliverables at $1,500 each form the $4,500 Foundation; recurring programs are priced by scope — website engine $2,000–$5,000/mo, retainer $2,500–$5,000/mo, authority engine $1,500–$3,500/mo, AI-search $1,000–$3,000/mo — with a $5,000/mo combined floor. The Plan of Action assembles your exact number before you say yes.
How to know if business coaching & consulting practices marketing is working
One test: can you name what last quarter’s spend produced, by channel, in customers — not clicks? For a coaching practice, the panel we read monthly ties every channel to acquired customers and their value, against the goal the Assessment framed. If your current report cannot answer that, the marketing may be working or may not be — and not knowing is the expensive part.
Where this hub sits: one of the industries served from the Industries hub, built on the Growth Scaling Method and delivered through the Service Ladder — the method is one; the rulebook above is what makes this vertical’s application its own.
Start with the diagnosis, not the megaphone
Two hours, your real numbers, and this industry’s actual constraints on the table. The Assessment is $1,500 — and it is the gate to everything else.
Book the $1,500 Assessment → Call (949) 628-6500Frequently Asked Questions
What does business coaching & consulting practices marketing cost with Growth-Scaling?
The Foundation is $4,500 one-time: Assessment ($1,500), Brand Book ($1,500), Plan of Action ($1,500). Recurring programs are scoped by the Plan with a combined floor of $5,000 a month — the published ladder applies to every industry.
Can we advertise the results our clients got?
With substantiation on file and honest context about what is typical — not as an implied promise. Earnings claims are the single most scrutinized element in this category, and the coaches who get investigated almost always got there through a testimonial they could not support.
Who actually works on the account?
Both founding partners on every engagement: David Mitroff, Ph.D., on strategy and Steven Lockhart on systems and measurement. No handoff to an account team.
Do you already work with businesses like ours?
The firm serves owners across industries on one method — the Brand Book makes it specific to your business, your market, and this vertical’s rules. The engagement patterns on this page come from the firm’s persona work, not named clients.
What if we’re not ready for the full engine?
Then the Plan says so, and the Foundation stands alone: a diagnosed model and a written route for $4,500, executed by you until the numbers support the engine. The honest no is part of the product.
The Bottom Line
Business Coaching & Consulting Practices Marketing is generic marketing until it meets this vertical’s real rulebook — then it is either compliant and compounding, or expensive and brief. We fix the model first, build inside the rules, and put the arithmetic on the table. Start with the $1,500 Assessment.
References
About This Page
This page is built from the Growth-Scaling Brand Intelligence Book (Edition 2.0, July 2026) and this vertical’s row in Sitemap v9, including its keyword set. Regulatory details reflect the cited public sources; specific requirements vary by state and situation. Engagement narratives describe the firm’s method and personas, not named client results. Written by Steven Lockhart, reviewed by David Mitroff, Ph.D.
Growth-Scaling is a marketing and business-scaling firm. It is not a licensed practitioner in any client vertical and does not provide medical, legal, financial, or contracting services; all industry content on this site is marketing and growth guidance for owners in those fields. Figures describing past engagements refer to specific businesses under specific conditions and are not a prediction of any future result. No outcome is promised.