Growth-Scaling — Global Header (Sitemap v9)
15+ companies founded· 12 taken public· 8,000+ clients served · (949) 628-6500 · (415) 993-8151
Contractor & Construction Marketing That Scales | Growth-Scaling
Construction & Trades · Scale-first growth

Construction marketing built to fill your pipeline — not just your feed.

Most contractors don't have a marketing problem. They have a scale problem. We fix the model first — the jobs worth winning, the crews you can staff, the path a lead takes to a signed contract — then build the lead-generation engine that keeps the calendar full past busy season. Two partners, one method.

8,000+clients served
15+companies founded
12taken public
David Mitroff and Steven Lockhart meeting with a contractor and trades team
Mitroff & LockhartTwo partners, every engagement
No obligation

Request a growth assessment — we diagnose the model and price your engine before you commit a dollar.

Start your assessment →
The gap we close

You can see the ad spend. You can't trace the job.

That gap between spend and signed work isn't a creative problem or a channel problem — it's structural. The market is large and growing: U.S. construction spending is running above a $2 trillion annual rate — $2.17 trillion in June 2026, per the U.S. Census Bureau, and the U.S. Bureau of Labor Statistics projects construction and extraction employment growing faster than the average for all occupations from 2024 to 2034, with about 649,300 openings a year. But a booming market doesn't fill your calendar, and the SBA Office of Advocacy counts how many exist and who they employ. What decides survival is capacity and cash flow, not ad spend. No budget fixes a model that can't scale. We start with the arithmetic under the marketing.

01

The site that doesn't quote

A slick new website and the same number of estimate requests. The look changed. The calendar didn't.

02

The leads you can't trace

You pay for leads every month and can't name a job they closed. The dashboard is full of clicks. None of them is a contract.

03

"You just need more ads"

Three vendors said the fix was more ads or more posts. It wasn't. You were being marketed at a scale your crews couldn't staff.

The Scaling Method · in construction

Frame it. Floor it. Focus it.

Three phases, in strict sequence, applied to a contracting business. You can't skip one — the order is the point. It's why contractors hire us instead of another lead vendor.

Phase one

Frame

Set the number and the clock

A revenue or job-count goal your current model can't reach, on a timeline short enough to force change now. The size of the goal decides the strategy.

Phase two

Floor

Cut what doesn't scale

Raise the standard and drop what sits below it — the low-margin jobs, dead lead sources, and service lines that will never move the number. Focus comes from subtraction.

Phase three

Focus

Build the lead engine

One repeatable path — local search, reviews, a site that quotes, and a follow-up system — that runs without the owner. Where the hundredth lead costs less to win than the tenth.

A mindset without a machine is a wish. A machine without the mindset runs fast in the wrong direction. Every engagement gets both — David on the strategy, Steven on the system.

Where we go deep

One method. Trade-specific playbooks.

The method is trade-agnostic. The playbook isn't. We build for how customers choose a contractor — across these trades and more.

General Contracting Remodeling & Renovation Roofing HVAC Plumbing Electrical Concrete & Masonry Landscaping & Hardscape Commercial Construction Specialty Trades
What the engine includes

Not a menu of channels. One path that compounds.

A single lead-generation system where every part feeds the next — built once, then run to scale.

01

Contractor lead generation

The defined path from a search to a signed estimate — mapped, measured, and built to repeat.

02

Local SEO & Google Business

Own the "near me" searches in the cities you serve. Maps, reviews, and service pages that rank.

03

Reviews & reputation

Turn finished jobs into the reviews that win the next bid before you ever quote it.

04

A website that quotes

Fix the leak between click and estimate request — the forms, the calls, and the follow-up.

05

Seasonal pipeline

Demand built ahead of busy season, so the calendar doesn't crater when the rush ends.

06

AI-search visibility

Schema and structure that tell AI systems what your firm does — the difference between cited and skipped.

Who's behind your marketing

The firm is new. The operators aren't.

Construction marketing is a trust business, so it matters who does the work. A strategist who scales businesses through people, and a systems operator who scales them through process and math — pointed at your pipeline.

15+companies founded
8,000+clients served
12taken public
David Mitroff, Ph.D. and Steven Lockhart presenting growth strategy

Most contractors don't have a marketing problem. They have a scale problem. We fix the arithmetic first.

The operating thesis of Growth-Scaling
Arithmetic over adjectives

Every claim has a number, a name, or a date.

The numbers below reflect the partners' combined track record across prior ventures — the experience now pointed at your business.

8,000+
Marketing clients served
15+
Companies started or co-founded
12
Companies taken public
12+
Books authored on growth

Figures reflect the founders' combined career track record across prior ventures. Client-specific results vary by market, trade, and engagement.

Questions, answered straight

Construction marketing FAQ.

How is Growth-Scaling different from a construction marketing agency?
An agency sells you a channel — a website, ads, a lead list. We sell a method for making your business scalable, then build the one lead-generation path that compounds. Agencies execute before they diagnose. We diagnose first, cut what doesn't scale, and build what does. And we don't hand you a strategy and leave — we build it.
Do you work with my trade?
The method is trade-agnostic; the playbook is trade-specific. We build for how customers choose a contractor — across general contracting, remodeling, roofing, HVAC, plumbing, electrical, concrete and masonry, landscaping, and commercial construction. Your playbook is built for the jobs you want to win.
How do you handle busy season and the slow months after?
We build demand ahead of the season, not during it, so the pipeline doesn't crater when the rush ends. The engine compounds month over month — the point is a calendar that stays full, not a spike that stops when you stop paying.
How fast will it work?
Real results take six to twelve months, because the engine compounds rather than spikes. Anyone who promises faster is selling a spike, and spikes stop the day you stop paying. Ask them to show you the arithmetic. If they can't, you'll know why.
What does it cost?
The foundation is $4,500 — a $1,500 Assessment, a $1,500 Brand Book, and a $1,500 Plan of Action. From there the ongoing engine runs between $1,000 and $13,500 a month, priced to the size of the business you're building. The Plan of Action prices your specific engine before you commit a dollar to it.
Why two partners on every engagement?
Because growth and scaling are different jobs. David Mitroff, Ph.D., owns the strategy and the buyer psychology. Steven Lockhart owns the production system and the web architecture at scale. A mindset without a machine is a wish; a machine without the mindset runs fast in the wrong direction. You get both.
Free · No obligation

Request a growth assessment.

60 minwith the partners
Freeno obligation
Pricedbefore you commit

A working session for contractors and trades owners who want a fuller pipeline, better jobs, and a business that runs without them. Not a pitch — a diagnosis.

  • We find where the model leaks — the jobs, the lead sources, the intake that loses estimates.
  • You leave knowing the one path that scales your calendar, and what it costs to build.
  • David leads the growth strategy; Steven leads the marketing engine.
David Mitroff Steven Lockhart
David Mitroff, Ph.D. & Steven LockhartYour assessment team

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The market is big. Your pipeline should be too.

If you're done guessing what your marketing produced, start with a growth assessment. We diagnose the model and price your engine before you commit a dollar.

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